InterContinental Hotel Group Increases Bookings with Archenia
As one of the world’s leading hotel companies, with more than 5,300 hotels in almost 100 countries, IHG’s purpose is to provide True Hospitality for everyone and anyone, wherever they are in the world.
IHG has to cost-effectively fill as many rooms as possible while competing with other lodging providers. To manage filling those rooms, IHG’s call center operation has agents prepared to convert inbound calls to bookings and manage inventory across hotel properties. This makes IHG an ideal candidate for Pay For Call (PFC) advertising within the AQL Marketplace.
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